Projects Overview
In order to maintain and improve its social media presence, Team Imaginix worked with PTCL, the biggest telecom company in Pakistan. In order to successfully express PTCL's corporate identity and encourage high audience participation, the project's main goal was to create interesting postings.
With the use of imaginative graphics and powerful message, the campaign was able to connect with PTCL's wide range of consumers, resulting in impressive interaction and solidifying the company's standing as a top telecom provider online. The project is now finished and represents yet another noteworthy accomplishment for Imaginix's portfolio.
Challenges & Constraints
Maintaining a consistent brand identity while interacting with a broad audience was a problem in managing PTCL's social media presence.
- Being Pakistan's biggest telecom company, PTCL needed to use creative tactics to differentiate itself in a crowded online market.
- To guarantee high post interaction, material had to be created that spoke to a range of demographics while staying true to PTCL's core principles.
Projects Solution
The Imaginix team created a unified social media campaign that used eye-catching imagery and persuasive language to draw in viewers.
With relatable and powerful content, posts were crafted to showcase PTCL's products while encouraging community involvement, which led to a great deal of interaction and increased brand awareness.
