Category: Fintect
Clients: Mr. Marko Paul
Website: ui.visual.com
Date: 01/15/2024

Projects Overview

Lootha is a real estate developer based in Dubai, and Team Imaginix worked with them to create their logo and overall corporate identity. The project's primary goal was to produce a high-end, eye-catching

design backed by thorough branding guidelines. Despite not having a formal launch date yet, the customer found the concept appealing, making it a remarkable accomplishment for the team.

Challenges & Constraints

In order to establish Lootha's brand identity, a premium design that satisfied the customer and industry norms had to be produced.


  • Creating a logo that was both rich and adaptable while maintaining the premium stance of the real estate industry was a difficult task.
  • The project became more challenging as it was necessary to make sure the branding standards offered a professional and transparent structure for future use.

Projects Solution

A refined logo and branding package that radiated professionalism and elegance were created by the Imaginix team.


The final presentation met the client's expectations and prepared the ground for Lootha's market debut by showcasing the logo's premium appeal and simplicity along with comprehensive branding guidelines.

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